Pepsi to start new plant in Las Vegas

I Hope They Save Some Water For The Tourists!

Food and beverage giant PepsiCo has reportedly invested $101 million to build a new production and bottling plant in Las Vegas, according to local reports.

The Las Vegas Business Press has reported that the two-building complex will feature three production lines, warehouse and distribution space. Construction is scheduled for completion by November 2007 and operations are expected to start by summer 2008.

Will Pepsi Help Give Vegas A New Slogan?

YEAR:VEGAS-FIED PEPSI SLOGAN

1903: VEGAS: Exhilarating, Invigorating, Aids Digestion
1907: VEGAS: Original Pure Food Drink
1908: VEGAS: Delicious and Healthful
1915: For All Thirsts - VEGAS
1919: VEGAS - It Makes You Scintillate
1920: VEGAS - It Will Satisfy You
1928: VEGAS Peps You Up!
1929: VEGAS - Here's Health!
1932: VEGAS - Sparkling, Delicious
1933: VEGAS: It's the Best Cola Drink
1934: VEGAS: Double Size
1934: VEGAS - Refreshing and Healthful
1938: Join the Swing to VEGAS
1939: VEGAS: Twice as Much for a Nickel
1943: VEGAS: Bigger Drink, Better Taste
1947: VEGAS: It's a Great American Custom
1949: Why Take Less When VEGAS's Best
1950: VEGAS: More Bounce to the Ounce
1954: VEGAS: The Light Refreshment
1958: Be Sociable, Have a VEGAS
1961: Now It's VEGAS for Those Who Think Young
1963: Come Alive! You're in the VEGAS Generation
1967: Taste that Beats the Others Cold. VEGAS Pours It On.
1969: You've Got a Lot to Live. VEGAS's Got a Lot to Give
1973: Join the VEGAS People Feelin' Free
1976: Have a VEGAS Day
1979: Catch that VEGAS Spirit
1981: VEGAS's Got Your Taste for Life
1983: VEGAS Now!
1984: VEGAS: The Choice of a New Generation
1992: VEGAS: Gotta Have It
1993: Be Young, Have Fun, Drink VEGAS
1995: Nothing Else is a VEGAS
1997: VEGAS: Generation Next
1999: The Joy of VEGAS
2001: The Joy of VEGAS
2002: VEGAS: Think Young Drink Young
2003: It's the VEGAS

Pardon Me Miss, Your Vegas Is Showing - WTF?

The following is from KOLO TV in Reno:

'Las Vegas tourism boosters plan to test a new slogan to compliment the wildly successful "What happens here, stays here" campaign.

Tourism officials have applied for a trademark on the phrase "Your Vegas is showing," the Las Vegas Review-Journal reported Friday.

The phrase has yet to be tested by focus groups and survey respondents, but if it fares well it could appear in print ads and on television as early as this fall, the Las Vegas Convention and Visitors Authority said.

It might also end up on the cutting room floor...'

One would only hope so! What a lousy slogan!

The question is, doesn't Vegas pretty much speak for itself? Why does Vegas need yet another slogan? Wasn't "Vegas, baby!" bad enough? We all know why people come to Vegas (gambling, partying, sex, sex, gambling...) Why not let Vegas speak for itself?

What the frick does the new slogan mean anyway? Comes from the phrase "your slip is showing" I presume. Subliminal advertising? I see Freud in a slip. Superficially how would you show your Vegas? Under hypnosis, how would you display your Vegas, if that were suggested to you? Ladies and Gentlemen, please show us your Vegas. Might be an interesting experiment for a stage hypnotist. Where is your Vegas, anyway? Part of your wardrobe, anatomy, or psyche? I really don't get it!

Who came up with this slogan? Fifth graders could have done better. For example, "Vegas is a state of mind" -- now that has more of an intellectual ring to it - but New York City already took it with the "New York state of mind" catchphrase. Anyway, Vegas is more of a "turn off your mind" kind of place. How about "I left my money in Vegas"? Now I can identify with that!

Vegas Is Next To Google In Brand Name Rankings. And like Google, the name speaks for itself --- a slogan is redundant and unnecessary.

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Why Does This Slogan Just Sound Nasty? :)

The slogan sounds too much like:

"Your vagueness is showing" - after too much to drink?

"You vegus (nerve) is showing" - after too much to eat (you get gerd?)

"Your vague gas is showing" - well, excuse me!

Vegas Is Next To Google In Brand Name Recognition

"Welcome to Googas" or "Welcome to Veggle" would not mean nearly as much, if anything. "What happens in Googas stays in Googas?" Well, you get the idea. Name recognition is what every marketeer relishes.

The following is from the latest "Eye On Vegas":

"According to at least one survey, Las Vegas should continue its sizzling popularity in 2007! An annual “Brand Ranking” survey was released earlier today, tagging the City of Las Vegas as the No. 2 brand – behind only Web Goliath Google –in a survey of thousands of consumers. The fourth annual survey rounded out the top 10 in the following order: the National Football League (No. 3), Sony (No. 4), Amazon.com (No. 5), eBay (No. 6), iPod (No. 7), DVR (No. 8), Yahoo (No. 9) and Target (No. 10)."

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Addendum: Thanks to Jon at Strategic Name Development Blog for referencing my blog and providing through his blog more interesting and in-depth discussions on marketing, naming, and branding from a linguistic and strategic perspective. Check out his web site and blog. Maybe next time I check,"Las Vegas" will surpass "Google", who knows?